Showing posts with label Skechers. Show all posts
Showing posts with label Skechers. Show all posts

Friday, May 2, 2014

Monday, April 28, 2014

Skechers GORun wins 2014 Boston Marathon


"With the support of the Skechers Performance Division by my side every step of the way, I have won for the city of Boston, and for the entire U.S.," said Meb Keflezighi(“Keff-Lez-Gee”) at his Boston Marathon presser.

Skechers GORun ambassador and America’s #1 marathoner Meb led the pack of elite runners to the finish line in the 2014 Boston Marathon in his high-performanceSkechers GORun shoes.

Meb’s victory became a feel-good story in the running community, following the devastating bombing incident in last year’s Boston Marathon as he is the first American to win in the prestigious Boston Marathon after three decades with a new personal-best time record of 2:08:37.

Vice President of Merchandising and Marketing for Skechers Performance Division Rick Higgins said, “We are so proud of Meb and his monumental accomplishment on what was clearly a very emotional day…if [he] can do it in Skechers shoes, so can you.”

The Skechers Performance Division first signed Meb in 2011 to represent the Skechers Performance Division as it launched its new footwear line. The Skechers GORun is designed for speed with its innovative M-Strike Technology to promote a mid-foot strike (two-point step: mid-toe), allowing more fluid and powerful strides than a heel strike (three-point step: heel-mid-toe).

Meb transitioned from a heel strike to a mid-foot strike runner with Skechers GORun, giving him an effortless and faster take off. Since that time, Skechers M-Strike Technology’s influence on the improvement of Meb’s PR (personal record) has been evident.

At 36, he ran in the NYC Marathon in Skechers GORun back in 2011 and posted a personal-best time in finishing sixth in New York that day, and then lowered it again in winning the U.S. Olympic trials just two months later. Meb also won more than five key races, including the U.S. Half Marathon Championship in Houston in January 2014, and the U.S. Olympic Trials in Houston in 2012.

While his winning the 2014 Boston Marathon might have come as a surprise to many given his age during the race was just two weeks before Meb turns 39, he attained greater achievements and established his personal best time record, running like a blur ever since he shifted to Mid-foot Strike Technology with Skechers GORun.

“It’s a pretty massive deal for a non-traditional running shoe company,” said Eric Smallwood, senior vice president of Front Row, a Philadelphia marketing and analytics company focused on sports. “If you’re a runner and you get a PR (personal record) in a new pair of shoes, you’re sticking with those.”

Are Skechers Performance shoes any good? Smallwood’s say: “They win marathons don’t they?”

*Media release from Skechers Philippines c/o Nikka Peralta


Sunday, January 29, 2012

MEB KEFLEZIGHI, SKECHERS NEW ENDORSER, ACHIEVES NEW PERSONAL BEST AT 2011 ING NYC MARATHON WEARING SKECHERS GO RUN RACING FOOTWEAR*


SKECHERS USA, Inc., a global leader in the footwear industry announced last August 2011, that it has signed an agreement with distance runner Meb Keflezighi to endorse SKECHERS Fitness performance footwear and apparel in a worldwide multiple-medium marketing campaign.

Elite runner and Olympic silver medalist Meb Keflezighi achieved a new personal best time of 2:09:13 and was the fastest American at the 2011 ING New York City Marathon today. Wearing SKECHERS GO Run racing footwear, Meb surpassed his 2009 New York Marathon winning time of 2:09:15.

"It felt amazing to beat my previous personal best and 2009 winning time. It was an extremely challenging race with very fast and intense competition, and I am pleased with my achievement," began Keflezighi. "I felt strong going into it, training at high altitudes in my SKECHERS GO Run racing shoes, which definitely made a positive impact on my running.  I’ve been a heel strike runner my entire life, but SKECHERS’ mid-foot strike technology has helped me adjust my stride to be more efficient. My shoes are my most essential piece of equipment and right now SKECHERS has the footwear I need to succeed. I’m excited to be partnering with this groundbreaking company.”

SKECHERS GO Run is an innovative new minimalistic lightweight running line featuring revolutionary mid-foot strike technology and GO Impulse sensors for enhanced sensory feedback. Meb has provided SKECHERS with expert insight by testing and consulting on the design of SKECHERS GO Run as well as other high-performance products currently in development.

The GO Run shoe weighs just 5.9 ounces and has a 4mm drop to promote a midfoot strike. Key technical features include a barefoot last that is wider through the ball of the foot with a lower heel drop that moves the center of pressure forward. GO Impulse circular sensors on the outsole are positioned where impact points are greatest and are designed to provide traction, stability and reaction to the terrain. The GO Run also has a SmartShoe curved bottom that promotes natural motion, proprietary Resalyte injection molded cushioning with memory retention, and an OrthoLite anti-microbial sockliner.

Skechers entry into performance running comes at an interesting time as more people are running than ever before and the success of Meb proves the credibility of Skechers GO Run as a line of performance-oriented running shoe.

For hardcore athletes or running hobbyists, this is definitely a good shoe choice to help improve your run. Skechers GO Run—the way you’re supposed to run.

For more information on Skechers GO Run, visit www.skechers.com.ph and like Skechers on Facebook: www.facebook.com/skechersfitnessphilippines

*Press release from friends at Skechers Philippines

Monday, January 16, 2012

Bounce forward as you push off with the Skechers ProSpeed SRR running shoes





Running has become a national pastime in the Philippines. Weekend warriors who used to jog around Greenhills and then find themselves in surrounding coffee shops after their run, now find themselves in the streets of Bonifacio Global City or the paved roads around Mall of Asia in sponsored Sunday runs.
As more and more people take to the streets to pound the pavement, there emerged a resurgence of interest in the right footwear to use as you see people in these runs wearing a variety of shoes from normal street rubber shoes to technical running shoes that offer a myriad of benefits.
This has led to the development and introduction of a new kind of lightweight running shoe from Skechers for active enthusiasts and serious athletes --- the Skechers ProSpeed SRR.
Chinggay Andrada, one of the trainers in the Biggest Loser Philippines show and a certified professional fitness expert; and Skechers Philippines newest fitness spokesperson said: “This new footwear technology by Skechers will greatly help in getting more Filipinos to run more comfortably and efficiently whether they’re taking on their first 3K or training for a marathon.”
The ProSpeed SRR features the patented Smart Shoe™ Technology, the rocker-bottom that guides runners into mid-foot strike position. This mid-foot strike design transforms the energy of impact, through the Kinetic Return System, into forward motion with every stride.
“The shoes literally give runners a spring in their step as they feel a distinctive bounce forward upon toe-off or push off,” Andrada adds.
The Skechers ProSpeed SRR is also lightweight due to the Resalyte™ cushioning with memory retention that reduces impact for a supported, comfortable ride during runs. Each ProSpeed comes in just under 10 oz. per shoe depending on the size.
Check out www.skechers.com.ph and www.facebook.com/skechersfitnessphilippines for more information on ProSpeed SRR.



For Men:




For women: