Wednesday, November 11, 2015

Ready, set, run!

First ever Gatorade Run marks debut on 11/22 *





Manila, Philippines – The world’s number one sports drink is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Online registration is until November 13. Runners can also troop to Adidas outlets at Trinoma, Bonifacio Global City, Greenbelt 3, SM MOA and SM Megamall to register until November 8. Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to runrio.com/gatorade-run-1122 for more information or to register.

*Press release



Monday, April 28, 2014

Skechers GORun wins 2014 Boston Marathon


"With the support of the Skechers Performance Division by my side every step of the way, I have won for the city of Boston, and for the entire U.S.," said Meb Keflezighi(“Keff-Lez-Gee”) at his Boston Marathon presser.

Skechers GORun ambassador and America’s #1 marathoner Meb led the pack of elite runners to the finish line in the 2014 Boston Marathon in his high-performanceSkechers GORun shoes.

Meb’s victory became a feel-good story in the running community, following the devastating bombing incident in last year’s Boston Marathon as he is the first American to win in the prestigious Boston Marathon after three decades with a new personal-best time record of 2:08:37.

Vice President of Merchandising and Marketing for Skechers Performance Division Rick Higgins said, “We are so proud of Meb and his monumental accomplishment on what was clearly a very emotional day…if [he] can do it in Skechers shoes, so can you.”

The Skechers Performance Division first signed Meb in 2011 to represent the Skechers Performance Division as it launched its new footwear line. The Skechers GORun is designed for speed with its innovative M-Strike Technology to promote a mid-foot strike (two-point step: mid-toe), allowing more fluid and powerful strides than a heel strike (three-point step: heel-mid-toe).

Meb transitioned from a heel strike to a mid-foot strike runner with Skechers GORun, giving him an effortless and faster take off. Since that time, Skechers M-Strike Technology’s influence on the improvement of Meb’s PR (personal record) has been evident.

At 36, he ran in the NYC Marathon in Skechers GORun back in 2011 and posted a personal-best time in finishing sixth in New York that day, and then lowered it again in winning the U.S. Olympic trials just two months later. Meb also won more than five key races, including the U.S. Half Marathon Championship in Houston in January 2014, and the U.S. Olympic Trials in Houston in 2012.

While his winning the 2014 Boston Marathon might have come as a surprise to many given his age during the race was just two weeks before Meb turns 39, he attained greater achievements and established his personal best time record, running like a blur ever since he shifted to Mid-foot Strike Technology with Skechers GORun.

“It’s a pretty massive deal for a non-traditional running shoe company,” said Eric Smallwood, senior vice president of Front Row, a Philadelphia marketing and analytics company focused on sports. “If you’re a runner and you get a PR (personal record) in a new pair of shoes, you’re sticking with those.”

Are Skechers Performance shoes any good? Smallwood’s say: “They win marathons don’t they?”

*Media release from Skechers Philippines c/o Nikka Peralta


Tuesday, April 30, 2013

Going Green is In for RU2 runners



Just as in line with the mission of providing runners opportunities for improvement,  Unilab Active Health in partnership with Runrio Inc.  is again giving another boost for runners not only to exceed their best but also to help save our Mother Earth through The ENERVON ACTIV Hydration Belt Promo. This aims to create a mindset of “Going Green” within the running community by offering hydration belts at  very affordable price with a minimum purchase of Enervon Activ.


The use of reusable hydration bottles will reduce if not totally eliminate the use of plastic or paper cups for hydration during races. It will also be very useful during trainings and long runs as runners won’t have to carry water or energy drinks in disposable plastic bottles or can containers. The hydration belt was designed to carry two 180ml reusable bottles and a pouch big enough to fit in nutritional provision such power gels, car keys, smartphones, ipods and more.


How would one avail of the promo?
The promo is exclusive for registered 2013 Run United 2 participants. For a minimum purchase of 10 pieces of ENERVON ACTIV which is worth P120 at any authorized registration centers of RU2 , runner can avail of  the limited edition of Active Health Hydration Belt for only P200. This will be available in bundle pack for a total price of P320.



For those who have already registered, just present your race bib number to avail of the promo. “One promo package per race bib number” will be implemented to give other runners the chance to avail of the promo. Promo duration will be from April 22 – May 26 or until supply last (Per DOH-FDA Permit No. 0831 s.2013).

What’s with ENERVON ACTIV?
ENERVON ACTIV, the presenter of this promo is a nutritional supplement scientifically formulated to help build stamina and strengthen the body immune system of active people like runners, swimmers, and bikers.

Swthrt and I started running in 2008 and have experienced great moments in setting our new PRs as well as having draining and exhausting moments in running races. We even joined races almost every week and attended running clinics as often as we could. We trained hard, we ran hard back then. But the greatest disappointment of any runner is to get sick a few days before a race. I have experienced this at the VSO Bahaginan Race, my supposed first 15K race. In hindsight, I must had pushed myself too hard that I experienced a weakening of my immune system and lowering of my stamina or what is known as sports fatigue.

Taken before the VSO race, I was the only one not in running attire.

Should I have taken right supplement way back then could have prevented the sports fatigue and my first DNS. Good news for runners and other athletes, now we have ENERVON ACTIV. It has Panax Ginseng, Royal Jelly and B-Complex that help increase our energy and fight fatigue.  It has also antioxidant vitamins A, C, E and Zinc which support white blood cell production and combat harmful free radicals thus strengthen immunity system.

Swthrt in training for RU2

Today, Swthrt takes ENERVON ACTIV as food supplement while training for Run United 2 while I take on the sideline for medical reason (heart condition). With the hectic schedules in the office and at home, Swthrt hopes to pick-up on her training as she will be running 21K again together with our teammate, Mae, in RU2. I am taking ENERVON ACTIV too as a supplement together with my other prescribed medications with the hope that this will strengthen my weak heart.

Swthrt, trying-out the hydration belt from Unilab Active Health - ENERVON ACTIV at UPD.

Try ENERVON ACTIV and feel the difference
In living in active and fast pace life of today, one cannot afford to be weak, vulnerable and sick. Stay active … take ENERVON ACTIV today and share your experience. 




Friday, April 26, 2013

Filinvest City, Gearing up For An Action-Packed Summer! *



It’s that time of the year when schools close down, the sun rises extra early and sets later than ever. Yes, it’s summer once again and there is no better place to play than in Filinvest City, where action and adventure can be found in every corner!

STRIDE AND RIDE
For its growing running and biking community, Filinvest City gives more reasons to hit the streets as it implements Carless Sundays allowing these enthusiasts to freely use the city’s tree-lined avenues for their favorite fun activities and workout from 5 am to 10 am. During this time period, The City Loop covering one side of Corporate, Commerce, Parkway and Filinvest Avenues will be closed off, while the other side of these streets will accommodate two-way traffic.

For the more adventurous types, different biking communities are currently enjoying the thrill of exploring a newly-expanded rugged, open trail inside the satellite city. These trails, casually developed over time through frequent use by enthusiasts, have now been expanded to its current total distance of 9.5km with the help of different biking and event organizations like MTB Addicts, X-Events, Sabak, Bikeline, Alta Presion Events (APE), and the most recent, Executive Off-road Racing Association (EXO).

Truly a joint community effort, these trails will soon have directional signage and markers sponsored by The Primer Group, the company behind the brands of Columbia, Teva, Nathan Sports, among others. This soon will lead to The Starting Line’s free trail run clinic for newbies on Saturday, May 11.
As for those who can’t get enough of the summer outdoor fun, they can register at the XC series for a day of trail bike racing made possible by GranTrail Cycles and EXO.

And the action-packed summer will get even hotter as Filinvest City partners with a popular men’s brand in bringing Xterra Mud Run. This installation of the world’s premiere trail event series, Xterra, will be held on May 26. In this race, runners will be able to put their physical skills and stamina to the test as they face the challenge of conquering obstacles with varying difficulty.

SUN AND FUN
All these can be experienced in complete ease and safety, thanks to round-the-clock security and 24/7 accessibility.

Anyone who’s looking for a summer to remember doesn’t need to go far. At Filinvest City, the action is always sizzling hot and the fun is just yours for the taking!


*Press Release
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Filinvest City, a mere 15-minute drive from Makati, is a prime development of Filinvest, a leader in property development for over 50 years. Guided by the Gotianun family tradition of integrity, quality and service, it forges ahead with renewed dynamism. For more information on Filinvest City’s special events, call 846-0278 loc 7093 or visit www.filinvestcity.com . Like us on Facebook: FC.inspiringpossibilities.