Wednesday, November 11, 2015

Ready, set, run!

First ever Gatorade Run marks debut on 11/22 *





Manila, Philippines – The world’s number one sports drink is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Online registration is until November 13. Runners can also troop to Adidas outlets at Trinoma, Bonifacio Global City, Greenbelt 3, SM MOA and SM Megamall to register until November 8. Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to runrio.com/gatorade-run-1122 for more information or to register.

*Press release