Nike We Run Manila 10K Set in October
Run Offers Runners the Platform to Connect, Inspire, Share and Motivate Others to Own the Sport of Running
Manila, September 2011 – Witness
the fusion of running, music and Manila's night
urbanscape come to life as Nike Philippines
launches We Run Manila 10K. We Run Manila 10k pays homage to runners and aims to connect
Manila’s running community even further by celebrating the concept of We Run –
where runners connect, motivate and inspire each other. Furthermore, We Run
Manila 10K
takes pride by being the first-of-its-kind run that invites Filipino runners to
gather and celebrate their love for the sport, music and the country.
“If you have a body, you are an athlete,” Nike co-founder
Bill Bowerman, defining how he viewed the endless possibilities for human potential.
In the same tone, we pay tribute to our runners who routinely push themselves
and motivate others to achieve that extra step, pace or mile and ultimately be
the best runner they can be
The race is part of the Nike We Run City 10k races happening
in multiple cities such as Seoul (South Korea), Monterrey
(Mexico) and Santiago (Chile)
that promises a unique run experience combining running and music. The 8,000
runners from Manila
will be part of the 150,000 runners from cities across continents to run in
this year’s Nike We Run City 10k runs. Manila is the 3rd
city in Southeast Asia and one of the 15 cities around the world participating
in the Nike City 10k races from now until the end of the year.
This
night run will happen on October 15 and will take the runners traversing the
heart of the city’s rising business and lifestyle district – Fort Bonifacio
Global City
in Taguig. At the end of the race the runners will be treated with performances
by Chicosci, Parokya ni Edgar.
“With Nike’s very first 10k run in Manila, we want to harness the energy of
runners and celebrate their individual and cumulative achievements and
motivations as we usher in a new season of running,” shared Nike Philippines
Marketing Manager Mae Dichupa. “We
all have experienced coming to that point in our run when that extra step or
mile is a little harder but we feel that adrenaline kick in when we visually
register another runner keep pace or pass us on our running route and once
conquered, we feel better motivated and more in tuned with ourselves and other
runners. We
Run Manila 10k is all about just that – it’s the best avenue for runners to
relinquish their love for the sport and place it a notch higher by appreciating
it against the vibrant culture of urban Manila.”
The registration for Nike We Run Manila 10k race will
commence on September 5 (Monday) at Nike Park Fort, RunnR Bonifacio High Street and Shangri-la Plaza, online through www.facebook.com/NikeRunningPH
and in select universities. Registration fees and categories as follows:
Age
|
Entry for 1 person
|
Entry for 2 people
|
Under 25 yrs old
|
PhP 750.00
|
PhP 1,300.00
|
25 yrs old & above
|
PhP 1,000.00
|
PhP 1,300.00
|
A special discount for registered runners will also be
available at select Nike stores.
Categories:
Individual
- Women's
Under 25 - For women aged 24 years and below on the race day
- Men's
Under 25 - For men age 24 years and below on the race day
- Women's
Open - Open to women of all ages
- Men's Open
- Open to men of all ages
School Challenge - School Team Category – Colleges
and Universities
In the spirit of WE RUN, Nike will launch the Run Buddy Run Nike+ Challenge to
celebrate the motivational aspect of running with a buddy! Running has long
been referred to as a personal endeavour, but despite the individual nature of
the sport, running is an intensely communal pursuit too. The Run Buddy Run
Nike+ Challenge takes on the idea of run clubs, training groups and community
to broaden the appeal of physical running into the virtual world. Driven
through Nike Running Philippines Facebook page and the Nike+ platform, the
challenge will see pairs of run buddies race it out to win a VIP Race Day
Experience at the We Run Manila 10K, and other Nike prizes.
Challenge mechanics below:
- Visit Nike
Running Philippines Facebook page at www.facebook.com/NikeRunningPH and
check out the WE RUN MANILA 10K tab.
- Click on RUN
BUDDY RUN and sign up with your run buddy.
- Once you’ve
joined the challenge with your run buddy, lace up your running shoes and
hit the road!
- Sync your KMs
to Nike+ and follow the daily leader board updates on the Nike Running Philippines
Facebook page.
Join us at the Nike We Run Manila 10K race to run for
yourselves, for buddies, for fitness and for fun and when it’s all done, join
us at the Race Village for a host of music and
entertainment to celebrate being a runner.
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon,
is the world's leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and accessories;
Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories
and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer)
brand; and Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories. For more
information, visit nikebiz.com.
