2012 Run United 2 and Race Expo Slated in June

In Unilab ActiveHealth’s continuing efforts to promote an active and healthy lifestyle among families, 2012 Run United will have its second leg on June 17, 2012 at SM Mall of Asia.

Kids from age 5 to 12 years old can join the Ceelin 500-meter dash to jumpstart their journey to fitness. Moms, dads and older siblings can choose from the different race categories like 3km, 5km, 10km, and 21km.

Registered participants of 500-meter dash, 3km, 5km, and 10km will receive their singlet upon registration. The Active Health race belt bag, bib with timing chip, and Riovana 10% discount stub can be claimed during the 1st ever Run United race expo scheduled on June 13-16, 2012 at BGC Grounds Riovana from 2pm to 8pm on June 13 and 10am to 8pm on June 14-16.

The participants of the 21k category will have a different singlet color design which makes the runners extra special, aside from the freebies that they will get during the race expo in BGC and the 2nd piece of the collectible medal and finisher shirt. A personalized RunRio Timing Card will be exclusively given to them they just need to present their old IPICO timing chip during the registration to get the replacement.

21km runners will also get to enjoy running the Bonifacio Global City to Mall of Asia race route, giving them a chance to improve their PR for Run United 1. Shuttle service will be provided from MOA as pick-up point for 21km runners.

“Active Health delivers Unilab’s vision of providing active health solutions for Filipino families,” Unilab Active Health Head Alex Panlilio said. “We encourage families to start or continue leading active lives through our events like Run United.

Active Health Sport Events Executive Lester Castillo said, “As we have always done in the past, we continuously improve Run United series to give runners a better experience and encourage them to keep running. Through our partnership with Coach Rio dela Cruz, Run United has become one, if not the best, running event in the country.”

As a testament to the level of commitment that Active Health brings to the runners, it has brought in the Team Bike Boutique, the official merchandise partner of Ironman races worldwide, to organize the Run United Race Expo happening on June 13-16, 2012 at the BGC Grounds near Mercato.

The race expo completes the active health experience by gathering runners, sports enthusiasts and their families in this four-day event. Runners can hang out with their friends while checking out the coolest and latest sports apparel. Fitness and athletic brands also present their latest products and services, including gadgets, running gear, among others. 

Coach Rio dela Cruz said the race expo brings Run United to a whole new level. “Major international marathons like the ING New York Marathon and Chicago Marathon hold their own expos days before the event. Together with UNILAB Active Health, we look at some of the best practices from international races, and apply them to the Run United Series to further enhance the race experience of the Filipino running community.”


Registration for 2012 Run United 2 is ongoing at the following stores

· Riovana at Bonifacio Global City and Katipunan, Quezon City

· Toby’s at SM Mall of Asia, Pasay City and SM North The Block, Quezon City


For online registration, check details at www.unilabactivehealth.com or www.runrio.com. Registration is until June 3, 2012 on a first come first serve basis.


2012 Run United 2 is for the benefit of Gawad Kalinga and Children’s Hour. For more inquiries, check out www.unilabactivehealth.com and www.facebook.com/unilabactivehealth. 

*Media Release from Unilab and Runrio Inc.

Runner’s World Philippines celebrates its first anniversary

Runner’s World Philippines celebrates its first anniversary with the April-June issue themed as the Weight-Loss Special. “As we look forward to more years down the road (and trails), we hope to give you even more training information, nutrition, up-to-the-minute studies, and uplifting stories to keep you running stronger and longer,” says Runner’s World editor-in-chief Marie Calica in her Editor’s Letter.

As the anniversary issue of Runner’s World Philippines trains the spotlight on the link between running and weight-loss, the issue also highlights the significance of focusing on what you eat when it comes to shedding those excess pounds. Featuring the article “Golden Rules of Weight-Loss”, these road-tested key nutrition principles will help you overhaul your eating habits and slim you down for good.

While running keeps you fit, healthy, and happy, more running-related injuries can also be incurred. Runner’s World Philippines gives you 10 time-tested principles by sports-medicine experts to teach you how to stay injury-free for more years to come. A simple change in the routine like knowing your limits, shortening your stride, and stretching the back of your legs are some of the principles you will learn in this feature.

In the anniversary issue of Runner’s World Philippines , find out interesting running facts and idiosyncrasies in the article “The Best of Running” as it features facts like the top distance runner in history, inventions that changed the way we run, the best running-inspired movies, the most popular Pinoy runner, and more.

Pro Triathlete Ani De Leon graces the cover of the April-June issue of Runner’s World Philippines , now available in newsstands, bookstores, and supermarkets nationwide for P150. For more of Runner’s World online, become a fan on Facebook via www.facebook.com/runnersworld.ph and on Twitter via www.twitter.com/RunnersWorldPH.


*Press release from Runner's World Philippines

Thorlos @ Bloggers Night

Colerosh, Inc. in the Philippines introduced to bloggers/runners the Thorlos’ line of socks last March 29, 2012 at Kabisera ng Dencio's, Bonifacio High Street. Presentation was made on the history of Thorlos socks, its advantages over other brands (of course without mentioning the names of the other brands), and the different lines of running socks that would fit different types of runners. 

some of the Thorlos line of socks:

Thorlos Experia

Thorlos Mini-crew

Thorlos Micro Mini-crew

Thorlos pads

Thorlos® socks are available at Riovana stores at BGC, Regis Center-Katipunan, and soon at the SM Mall of Asia. They are also available at Rustan’s, ROX, Planet Sports and The Athlete’s Foot.

For more details about Thorlos® Socks and foot health, visit www.thorlosphilippines.com and www.facebook.com/thorlosphilippines, call Colerosh Inc. at 661-3022 and 640-4326 or email at rlm@colerosh.com.ph

RunRio’s Riovana store recommends the best socks for runners*

Running guru Rio de la Cruz, more popularly known as RunRio, proudly announced the opening of his newest venture Riovana – the premiere Running and Lifestyle Hub – at Bonifacio Global City recently.

Called Riovana by Rio and his business partners for “runner’s nirvana”, the one-stop shop is all about “the sole of running”. Designed as a runner’s resource and sanctuary, it caters to all running and lifestyle needs and features all the products, services and conveniences that runners need, complete with showers and lockers so runners can freshen up after a run. There’s also a coffee corner, computers, facilities for running clinics set against street smart interiors. Its accents are a manhole, a fire hydrant, brick walls, a two-lane street with a pedestrian lane and a finish line complete with winners’ podium, which is the cashier’s area.

One of the many products sold at Riovana are Thorlos® Socks. The 30-year old, USA-made brand preferred by pro and amateur athletes carries over 35 types of socks for everything from running to hiking to tennis to golf and basketball – all characterized by their customized and scientifically structured pads with the ability to adjust to the needs and movements of each sport. Thorlos®, the originator of the activity-specific sock, also has walking, fitness and dress socks and is the first socks line to be granted the Seal of Acceptance by the American Podriatic Medical Association.

“Runners, among all athletes, experience the most pressure on their feet. We carry Thorlos® socks in our store because runners swear by it,” said Coach Rio. “There is a story in the history of triathlon where a runner forgot to put on his shoes and all he had on were his Thorlos socks. He ran the leg and when he reached the finish line, the socks were still the same – no damage at all. That’s how sturdy they are.”

“Socks are as important to runners as running shoes, maybe even more important,” continued Rio. “Good socks must prevent friction, give good cushioning and prevent sweating. Thorlos® does all of these. They have really good cushioning and really protect your toes and the balls of your feet. Foot doctors recommend Thorlos to prevent blisters and to eliminate injuries. Also, your feet don’t sweat in Thorlos®, so you can prevent foot problems like athlete’s foot and fungus, as well. If you ask people who have used Thorlos® for a long time, they’ll say that if it has one disadvantage, it’s that they seem to last forever – won’t sag, won’t lose shape or cushioning.”

“The new styles are very attractive and trendy. Thorlos® will appeal to runners of all ages,” Coach Rio added. “Wearing the right socks is one of the things we are trying to educate runners about. At Riovana we try to provide runners with all the right tools and information to speed them up on their road to running success.”

Exclusively distributed by Colerosh, Inc. in the Philippines, Thorlos® socks are available at Riovana stores at BGC, Regis Center-Katipunan, and soon at the SM Mall of Asia. They are also available at Rustan’s, ROX, Planet Sports and The Athlete’s Foot.

For more details about Thorlos® Socks and foot health, visit www.thorlosphilippines.com and www.facebook.com/thorlosphilippines, call Colerosh Inc. at 661-3022 and 640-4326 or email at rlm@colerosh.com.ph

*Media Release from Colerosh Inc.

Protect your feet with Thorlos™ Socks*

You may spend thousands of pesos to beautify your skin. And spend thousands more to get a fit and trim body.

But did you ever stop to think that underneath it all – what can give you a good feeling all over -- are healthy feet that run and walk with energy and confidence?

Our feet are more important than we think. We can’t function well if our feet are tired. We can’t smile or feel good if our feet hurt. We can’t reach our destination if our feet make us wince in pain. That’s why foot doctors – called podiatrists – keep on emphasizing foot health. More than the shoes we wear, foot doctors say, it’s the socks that will give us the most effective protection.

Nino Sinco, a sports scientist who specializes in sports/strength conditioning and sports injury management says, “Your shoes can only protect you from the impact of the ground. All the padding in your shoes, however complex the design may be, only reduces the force of contact between your feet and the pavement. But the friction exerted on your feet by the insides of your shoes still remains. That friction is responsible for many foot problems like blisters, athlete’s foot and heel pain.”

That’s why people should get into the habit of wearing socks, especially if they have foot problems, or if they play sports that place an inordinate amount of pressure on their feet, says Sinco.

Socks that have additional pads in the friction and impact points are recommended for foot protection by foot specialists. Socks that absorb moisture and keep feet dry are preferable over socks that get wet, lose their shape, bunch up and contribute to blisters.

Thorlos™, a world famous brand of sports, walking and dress socks, is recommended by foot doctors for foot health. In fact The American Podiatric Medical Association (APMA) has granted its Seal of Acceptance to Thorlos™, the first socks brand ever to earn that honor. “Thorlos® can add to foot comfort and protection when used in a consistently applied program of daily foot care and regular professional treatment,” the APMA added. "Thorlos are the best socks available for athletes and their performance," adds Sinco who says premiere international and national athletes including our own Hall of Famers like Robert Jaworksi have been wearing Thorlos for years.

One hundred percent made in the USA, Thorlos have been around for over 30 years now and offer various levels of protection for sports and physical activities. No matter what the sport or physical activity, there are Thorlos Socks to suit the situation and protect the feet. Lightweight, mid-weight and heavy weight padding are available to suit the specific activity and the chosen sport, be it running, tennis, golf, basketball, mountaineering or just plain walking. (For example, golf is not as demanding on the feet as tennis, so Golf Thorlos have mid-weight padding, while Tennis Thorlos have heavy weight padding).

Thorlos are premium-priced because they are anatomically designed and have patented terry padding that protects your feet from pressure and impact. The padding reduces static pressure and impact, and diminishes shearing forces through the 'Control•Slide®' phenomenon : instead of the tissues on your feet moving in opposite directions, the terry padding moves under your feet, transferring the movement from the tissues of the foot to the terry padding itself. Also, to ensure that your feet are protected from the adverse effects of accumulated perspiration inside the shoe, surface moisture and water vapor are effectively channeled to the outside of the foot where they can be evacuated through the shoes. Thorlos’ proprietary yarn combinations that include THOR•LON® Acrylic, CoolMax® and other high tech fibers that 'wick' moisture away from the foot make this possible. This superb moisture management and the reduction of pressure, impact and shearing forces reduces fatigue, and helps you to enjoy your sport or activity longer, with the confidence that your feet are protected by the best foot gear available today.

Thorlos™ are available in the Philippines at R.O.X Fort Bonifacio, Rustan’s, Planet Sports, The Athlete’s Foot and Toby’s (Alabang). For more information contact Colerosh Incorporated at (02) 661-3022 and (02) 640-4326.

*Media Release from Thorlos