Skechers Philippines launched last Friday, 27 January, the
Skechers Go Run. It’s their new minimalistic lightweight running shoe line that
integrates the revolutionary mid-foot strike technology. Skechers USA Inc., one
of the global leaders in the footwear industry found this opportune time to
expand their market base and introduce a new line of performance running shoes.
Frankly, I have known Skechers as maker of fashionable footwear and was quite
surprised of its latest product line of performance running shoes such as the
Pro Speed and now the Go Run model. I was fortunate to be invited to the launching
of the new Skechers Go Run and found out the amazing innovations of the new
line particularly in the mid-foot technology.
The technology is designed to enhance the natural running
performance of runners by positioning the body for an efficient mid-foot
strike, thus reducing the impact of heel striking. Heel striking is very common
among runners. I myself is a heel striker and often felt tensions and pain in
my knees.
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| Ms. Bernice Bobadilla, Marketing Manager of Skechers |
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| Michelle Estuar presented the Skechers GO Run and mid-foot technology |
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| bloggers and guests |
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| listening to the presentation |
The Skechers GO Run will make it easier to move from heel striking to
mid-foot striking which would lessen impact on the knee as presented by
Michelle Estuar, Skecher Philippines ambassadress. The Skechers Go Run weighs only 6.9 ounces (based on men's size 9). It
also flexes and twist responsively, giving the feet freedom to move
comfortably. It has the Go Impulse sensors for enhanced sensory feedback.
Strategically positioned on the outsole of the shoe where the impact points are
greatest, Skechers Go Impulse sensors move together and independently to
provide sensory feedback to the brain. In turn, this allows the runners to feel
the pressure and quickly react on the ground.
The event was attended by bloggers/runners at the Skechers
store in Market Market in Taguig City. It was a good thing that I came and saw
the presentation of Michelle as I was planning to replace my running shoe. I am
now bent on trying the new technology and as Michelle said it’s not too late (or
old, he he) to shift from a heel striker to mid-foot striker and be efficient
in running.
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| bloggers/runners strike a pose |
After the presentation, I left early because Swthrt and I have to catch up for our
church’s prayer meeting. Bloggers and
guests were treated to a dinner and have more activities to launch the Skechers
Go Run. Congratulations to Skechers Philippines for the new product line.
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| class picture |
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| Ms. Michelle of Skechers |
Thanks to Vima of Runrio and Michelle of Skechers for the invitation.
For more information on Skechers GO Run, visit www.skechers.com.ph/gorun and like Skechers on Facebook: www.facebook.com/SkechersFitnessPhilippines.
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