SKECHERS USA, Inc., a global leader in
the footwear industry announced last August 2011, that it has signed an
agreement with distance runner Meb Keflezighi to endorse SKECHERS Fitness
performance footwear and apparel in a worldwide multiple-medium marketing
campaign.
Elite runner and Olympic silver
medalist Meb Keflezighi achieved a new personal best time of 2:09:13 and was the
fastest American at the 2011 ING New York City Marathon today. Wearing SKECHERS
GO Run racing footwear, Meb surpassed his 2009 New York Marathon winning time
of 2:09:15.
"It felt amazing to beat my previous personal best and
2009 winning time. It was an extremely challenging race with very fast and
intense competition, and I am pleased with my achievement," began
Keflezighi. "I felt strong going into it, training at high altitudes in my
SKECHERS GO Run racing shoes, which definitely made a positive impact on my
running. I’ve been a heel strike runner
my entire life, but SKECHERS’ mid-foot strike technology has helped me adjust
my stride to be more efficient. My shoes are my most essential piece of
equipment and right now SKECHERS has the footwear I need to succeed. I’m
excited to be partnering with this groundbreaking company.”
SKECHERS GO Run is an innovative new minimalistic
lightweight running line featuring revolutionary mid-foot strike technology and
GO Impulse sensors for enhanced sensory feedback. Meb has provided SKECHERS
with expert insight by testing and consulting on the design of SKECHERS GO Run
as well as other high-performance products currently in development.
The GO Run shoe weighs just 5.9 ounces and has a 4mm drop to
promote a midfoot strike. Key technical features include a barefoot last that
is wider through the ball of the foot with a lower heel drop that moves the
center of pressure forward. GO Impulse circular sensors on the outsole are
positioned where impact points are greatest and are designed to provide
traction, stability and reaction to the terrain. The GO Run also has a
SmartShoe curved bottom that promotes natural motion, proprietary Resalyte
injection molded cushioning with memory retention, and an OrthoLite
anti-microbial sockliner.
Skechers entry into performance running comes at an
interesting time as more people are running than ever before and the success of
Meb proves the credibility of Skechers GO Run as a line of performance-oriented
running shoe.
For hardcore athletes or running hobbyists, this is
definitely a good shoe choice to help improve your run. Skechers GO Run—the way
you’re supposed to run.
*Press release from friends at Skechers Philippines
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