SKECHERS USA, Inc., a
global leader in the footwear industry announced last August 2011, that it has
signed an agreement with distance runner Meb Keflezighi to endorse SKECHERS
Fitness performance footwear and apparel in a worldwide multiple-medium
marketing campaign.
Elite
runner and Olympic silver medalist Meb Keflezighi achieved a new personal best
time of 2:09:13 and was the fastest American at the 2011 ING New York City
Marathon today. Wearing SKECHERS GO Run racing footwear, Meb surpassed his 2009
New York Marathon winning time of 2:09:15.
"It felt amazing to beat my previous personal best and
2009 winning time. It was an extremely challenging race with very fast and
intense competition, and I am pleased with my achievement," began
Keflezighi. "I felt strong going into it, training at high altitudes in my
SKECHERS GO Run racing shoes, which definitely made a positive impact on my
running. I’ve been a heel strike runner
my entire life, but SKECHERS’ mid-foot strike technology has helped me adjust
my stride to be more efficient. My shoes are my most essential piece of
equipment and right now SKECHERS has the footwear I need to succeed. I’m
excited to be partnering with this groundbreaking company.”
SKECHERS GO Run is an innovative new minimalistic
lightweight running line featuring revolutionary mid-foot strike technology and
GO Impulse sensors for enhanced sensory feedback. Meb has provided SKECHERS
with expert insight by testing and consulting on the design of SKECHERS GO Run
as well as other high-performance products currently in development.
The GO Run shoe weighs just 5.9 ounces and
has a 4mm drop to promote a midfoot strike. Key technical features include a
barefoot last that is wider through the ball of the foot with a lower heel drop
that moves the center of pressure forward. GO Impulse circular sensors on the
outsole are positioned where impact points are greatest and are designed to
provide traction, stability and reaction to the terrain. The GO Run also has a
SmartShoe curved bottom that promotes natural motion, proprietary Resalyte
injection molded cushioning with memory retention, and an OrthoLite
anti-microbial sockliner.
Skechers entry into performance running
comes at an interesting time as more people are running than ever before and the
success of Meb proves the credibility of Skechers GO Run as a line of
performance-oriented running shoe.
For hardcore athletes or running
hobbyists, this is definitely a good shoe choice to help improve your run. Skechers
GO Run—the way you’re supposed to run.
For more information on Skechers GO Run, visit www.skechers.com.ph and like Skechers on Facebook: www.facebook.com/skechersfitnessphilippines
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